Field guide
Snagit doesn't sell a one-time license anymore. If you went looking for the buy-once option and couldn't find it, you didn't miss it. It isn't there.
As of 2026-08-20, Snagit's store (TechSmith's) sells one thing: a subscription. $39 per user per year for Individual, $48 per user per year for Business at a ten-seat minimum, with a 15-day trial on either. There is no perpetual tier anywhere on that store, at any price.
That's a legitimate business decision, and Snagit is a good product with a long history behind it. But it changes the question you're standing in front of.
You're not picking a screenshot tool anymore. You're deciding whether a screenshot tool belongs on the list of things that bill you forever.
If your answer to that is no, here's the honest map.
One housekeeping note, because this is a pricing article and pricing articles rot. Every number below was read off the vendor's own checkout page on 2026-08-20. Software prices move. If you're reading this a long way past that date, click through and confirm before you pay, and if you find one that's changed, tell us at [email protected] and we'll fix the page.
Here's the part most comparison pages leave out.
Several of the popular "one-time" Mac capture apps include one year of updates. After that year, you're offered a renewal. The app you already bought keeps working. It just stops getting new versions unless you pay again.
CleanShot X is $29 once, includes 1 GB of Cloud Basic storage, and comes with a year of updates. After that, renewal is $19 a year and it's optional. Skip it and the app keeps running exactly as it is. (Their separate Cloud Pro service is its own subscription: $8 per user per month billed annually, $10 monthly.)
Xnapper is $29.99 for one device on the same shape. One year of updates, optional renewal after. Two devices is $54.99, three is $79.99. Its free tier puts a watermark on your images.
Neither of those is a trick. Both companies print the terms on their own pricing pages, and funding continuous development with renewals is a normal, honest way to run a software business. Plenty of great software works this way.
But it is a different deal than the one you typed into the search bar. If "no subscription" means the price I pay is the price I pay, read the updates column before you read the price column.
| App | Price (USD) | What that buys | Updates |
|---|---|---|---|
| Snagit Individual | $39 per user / year | Subscription only. Account required, license not transferable. 15-day trial. | While you're subscribed |
| Snagit Business | $48 per user / year | Subscription, ten-seat minimum. Transferable license key. | While you're subscribed |
| CleanShot X | $29 once | One-time, plus 1 GB Cloud Basic. Cloud Pro is separate at $8/user/mo annually. | 1 year, then optional $19/yr. App keeps working unrenewed. |
| Shottr | Free, or $12 once | Free tier runs indefinitely and nags after 30 days. The $12 license is required for commercial use and covers 1 user on up to 5 Macs. $30 "Friends Club" adds experimental features. | Perpetual |
| Xnapper | $29.99 once (1 device) | Free tier watermarks your images. $54.99 for 2 devices, $79.99 for 3. | 1 year, then optional renewal |
| Setapp | $14.99 / month | Bundle subscription. Includes CleanShot X and Xnapper plus the rest of the catalog. 7-day trial. Mac + iOS is $18.99, Power User $22.99. | While you're subscribed |
| macOS built-in | $0 | Capture and recording, already installed. | With the OS |
| Snippy Snip | Free, or $19 once | Free tier: every capture mode and the full annotation editor. No watermark, no nag. Pro adds recording, text extraction, full-page web capture, pinned shots, timer. | Every update included, forever |
Shottr's checkout lists $12; their homepage currently carries different wording, so click through before you pay.
Two more, so the map is complete. Zight (formerly CloudApp) runs free, $9.95, or $12 per user per month, and Droplr is $8 a month or $72 a year. Both are cloud-first, both are subscriptions. If you got here searching for a one-time purchase, neither one is what you're looking for, and I'd rather tell you that than pad a table.
The row that should jump out at you is Shottr at $12. It's cheaper than we are, the license is perpetual, it covers five Macs, and it's a genuinely good app. That's not a grudging admission. It's the most likely right answer on this page for a lot of the people reading it.
Hit ⌘⇧5.
You get a capture bar with six buttons: capture the whole screen, a window, or a selection, and record the whole screen, a selection, or a selected window. Behind Options you'll find where captures save (Desktop, Documents, Clipboard, Mail, Preview, QuickTime Player, or a folder you pick), a timer, the floating thumbnail toggle, show mouse pointer, show mouse clicks, microphone selection, and a capture format switch between SDR and HDR.
That's free, it's already installed, and for a lot of people it's the entire job.
Where it stops: there's no system-wide scrolling or full-page capture. Text extraction exists as Live Text, but it lives in Preview and the floating thumbnail, not inside the capture flow, so pulling text out of a shot is a separate errand. And by default every capture lands as a PNG on your Desktop, named for the date and time it was taken.
I wrote a full field guide on the built-ins, settings and all. Read that first. If it covers you, close this tab and keep your $12.
One payment. $19. Every update included, minor and major. No renewal year, no version-2 tax, no asterisk under the word "forever."
The free tier is not a demo. It's every capture mode plus the full annotation editor: arrows, highlights, blur, crop, text, numbered and lettered step balloons, and a session carousel so your captures stop littering your Desktop. No watermark. No nag screen. No countdown. If you never pay us a dollar, the app doesn't get worse.
Pro adds the five things I built for my own workday: screen recording with playback in the editor, text extraction from any image, full-page website capture, pinned screenshots that float above your other windows, and a delay timer. One license covers three Macs. No account, no telemetry, and the app is 3.2 MB.
For teams there's a $250 one-time Organization license covering unlimited seats on your company's email domain. The table above has the per-seat-per-year numbers next to it. Do that arithmetic for your own headcount and your own time horizon, because the answer depends on both.
Real answers, not a funnel.
$39 a year for a tool you use every day is not an outrageous price.
That's exactly what makes it sticky. Nothing at $39 a year ever gets canceled. It's too small to notice on the statement and too useful to cut on a Tuesday, so it just runs, sitting next to everything else that's too small to notice.
Plenty of software earns a recurring bill. A cloud service with servers to keep running, a product shipping meaningful work every month, a tool your revenue depends on. Those are easy yeses.
An app that puts a picture of your screen on your clipboard is not that.
So open your subscriptions list. Not to feel bad about it. Just to answer one question honestly: how many of those would you have happily paid for once?
Free forever, no watermark. Pro is $19, once.